-
Communicating Transformation
Lessons from a Global Carmaker in China In China’s EV-dominated market, a traditional luxury carmaker faced unprecedented competition. Known for heritage and craftsmanship, the brand was at risk of being perceived as outdated compared…
-
Big Agency vs. Small Agency: The Hidden Trade-Offs
My learnings from working at both large international agencies and boutique ones Over the years, I’ve had the chance to work at both large international agencies and smaller boutique ones. Interestingly, while the day-to-day…
-
How Hard to Build a Brand from Scratch
In a crowded market, your personal brand might just be your strongest competitive edge. It was a half year project, helping a client build her own apparel brand—from shaping the brand message to crafting…
-
From Broad Messaging to Human-Centered Communication
Not every content challenge is about numbers — sometimes, it’s about how to speak more human in a highly regulated space. After exploring boutique brand strategies, I’d also like to share a few insights…
-
Credibility Beats Clicks: Why It’s Not About Big Numbers, but the Right Impression
Not every brand needs to go viral in China — here’s what matters more Last year, I got chance worked with a niche B2B service provider — a focused and expert-driven team with a…
-
Finding Your Moment in China’s Digital Landscape
Turning fandom into followers: How a foreign travel institute gained their first 10K followers Years ago when a boutique travel institute from overseas approached us, they had one challenge:zero digital presence in China. No…
-
Why You Should Pay Attention to RED (小红书)
Your gateway to China’s lifestyle-savvy consumers 🌟 What is RED? Often referred to as “China’s Instagram meets Pinterest”, RED is a powerful lifestyle platform where users discover, share, and discuss everything from: Its strength…
-
A Quick Guide to China’s Social Media for Global Brands
Hello and welcome to WeClick Consulting’s very first newsletter! Whether you’re curious about expanding into China or ready to take your first step, we’re here to help you understand, adapt, and connect. Each month,…
