Unlock the Full Potential of Your Brand in China
At WeClick Consulting, we help international brands establish meaningful connections with Chinese audiences — through strategy, social media, language, and cultural intelligence.
Our approach combines deep local knowledge with international insights, ensuring that your brand not only enters China — but truly resonates here. Whether you’re launching your first campaign on WeChat, adapting global content for Red (Xiaohongshu), or looking for expert interpretation at a China-based event, we help you speak the language — and culture — of your next market.
We know every brand is different — that’s why we customize our services, centered around what we do best: social media strategy, seamless localization, content management, and impactful KOL partnerships.
Chinese social media landscape consultancy
China’s social media landscape is vast and constantly evolving. We provide comprehensive consultancy services, backed by data and insights from our trusted marketing research partners, to help you navigate the complexities of China’s digital ecosystem.
Localization and translation
Effective communication goes beyond direct translation — it requires cultural understanding and context. We offer high-quality content translation, localization, and conference interpretation services to help your brand resonate with Chinese audiences. From marketing materials and social media posts to live interpretation at events, we ensure your message is not only understood, but also culturally relevant and impactful.
Social Media Management
We’ll help you navigate the diverse landscape of Chinese social media, from WeChat and Weibo to Red, Douyin, Bilibili, Dianping, and more. Based on your business needs, we’ll recommend the most suitable platforms to help you build a strong digital presence and take care of content creation and daily management.
KOL mapping and cooperation
Influence is key to success in Chinese social media. To help maximize your brand’s visibility, we work with top Key Opinion Leaders (KOLs) across various sectors. Our extensive database allows us to recommend the most suitable influencers for your brand and budget, ensuring impactful collaborations.
Behind WeClick Consulting
With over seven years of experience in PR and marketing, Hongyu has empowered boutique brands to establish a robust digital presence in China and expand their reach within the Chinese market. She has also helped multinational companies to enhance their corporate image in China, leveraging strategic PR approaches to engage diverse stakeholders.
WeClick Consulting was founded out of Hongyu’s passion for helping international brands navigate the complexities of China’s dynamic social media landscape. With an in-depth understanding of the Chinese market, our mission is to unlock the full potential of our clients by strategically positioning them within China’s vibrant digital ecosystem.
Hongyu holds a Master’s degree in Business Management from Sweden and a Bachelor’s degree in Financial Management from China. Fluent in both English and Chinese, she combines cross-cultural expertise with local insights to drive success in China.
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